The Museum of Contemporary Art
As part of its reopening in 2008, the museum wanted to create an alternative approach, paralleling the main exhibition and presenting an insight into the artistic world of perfumery It gave several internationally renowned contemporary artists carte blanche to develop some of the museum's interior and exterior spaces.
Asking questions of the visitor, emotionally stimulating and challenging them while complementing the museum's main theme, provides the exhibition with a genuine multi-sensory dimension.